Post by Kiwi Frontline on Oct 4, 2017 16:31:24 GMT 12
BUSINESS EMBRACE OF KAUPAPA MĀORI IS REAL
Many companies have been incorporating Māori initiatives into their advertising and making themselves more kaupapa Māori-friendly.
Spark launched its first Te Reo Māori narrated advertising, Vodafone released its Say it Tika app with Google to help correct the pronunciation of Māori place names, and Stuff introduced macrons for Māori words on its site and in newspapers.
Asked if the apparent embrace of kaupapa Māori, or Māori approach, by business was real, Renata Blair said on Tuesday's Media Take that it was "absolutely real.
"Big business, banks - BNZ, ANZ, ASB - you've seen the phone companies, they're all gearing up, Fonterra, real estate companies, they are gearing up for this Māori economy, and it's real," said Blair, a Ngāti Whātua ki Ōrākei member.....
www.stuff.co.nz/business/industries/97505753/media-take-business-embrace-of-kaupapa-mori-is-real
Many companies have been incorporating Māori initiatives into their advertising and making themselves more kaupapa Māori-friendly.
Spark launched its first Te Reo Māori narrated advertising, Vodafone released its Say it Tika app with Google to help correct the pronunciation of Māori place names, and Stuff introduced macrons for Māori words on its site and in newspapers.
Asked if the apparent embrace of kaupapa Māori, or Māori approach, by business was real, Renata Blair said on Tuesday's Media Take that it was "absolutely real.
"Big business, banks - BNZ, ANZ, ASB - you've seen the phone companies, they're all gearing up, Fonterra, real estate companies, they are gearing up for this Māori economy, and it's real," said Blair, a Ngāti Whātua ki Ōrākei member.....
www.stuff.co.nz/business/industries/97505753/media-take-business-embrace-of-kaupapa-mori-is-real