Post by Kiwi Frontline on Sept 27, 2018 17:37:09 GMT 12
SPREADING TE REO MĀORI LIKE PEANUT BUTTER
Pics Peanut Butter have translated the labelling of some of their product to te reo Māori and are donating two dollars to the Kōhanga Reo National Trust if consumers return four clean empty jars to their factory.
Pics Global Marketing Manager Nikki Neate says, “For me, it was an idea that came from- I grew up in 1970's New Zealand and didn't speak very much te reo and I've come back with two small children who speak an awful lot of it and have really embraced it as part of their everyday use. That was the original idea."
They have collaborated with the Kōhanga Reo National Trust and are donating two dollars to them for every four jars returned in hopes of supporting the revitalisation of the language.
The company produces more than $50mil worth of peanut, cashew and almond butter a year. So far, they've produced 100,000 jars with te reo labelling and are considering rolling it out on a global scale.......
www.maoritelevision.com/news/national/spreading-te-reo-maori-peanut-butter
Pics Peanut Butter have translated the labelling of some of their product to te reo Māori and are donating two dollars to the Kōhanga Reo National Trust if consumers return four clean empty jars to their factory.
Pics Global Marketing Manager Nikki Neate says, “For me, it was an idea that came from- I grew up in 1970's New Zealand and didn't speak very much te reo and I've come back with two small children who speak an awful lot of it and have really embraced it as part of their everyday use. That was the original idea."
They have collaborated with the Kōhanga Reo National Trust and are donating two dollars to them for every four jars returned in hopes of supporting the revitalisation of the language.
The company produces more than $50mil worth of peanut, cashew and almond butter a year. So far, they've produced 100,000 jars with te reo labelling and are considering rolling it out on a global scale.......
www.maoritelevision.com/news/national/spreading-te-reo-maori-peanut-butter