|
Post by Kiwi Frontline on Jan 5, 2019 16:10:24 GMT 12
NEW ZEALAND BUSINESSES CONTINUE TO CULTURALLY APPROPRIATE MĀORI CULTURE IN THEIR MARKETING. Karaitiana Taiuru a PhD candidate at Awanuiarangi and a Māori Trademarks advisor believes that cultural appropriation of Māori has become normalised over multiple generations by New Zealand businesses. Karaitiana has recently identified a number of businesses who are culturally appropriating Māori culture. Companies recently identified include: Kapiti Cheese, a brand owned by Fonterra have named a cheese after a famous Māori ancestor.... Some BP petrol stations offering organic coffee and advertising coffee branded with the Māori deity of fertility – Tiki.... Titoki Whiskey bottle represents the god of fertility Tiki as well.... The Warehouse are showing television adverts with the Māori god of fertility Tiki on shopping bags..... www.scoop.co.nz/stories/BU1901/S00012/nz-businesses-continue-to-appropriate-maori-culture.htm
|
|