Post by Kiwi Frontline on Apr 4, 2019 16:10:02 GMT 12
MĀORI ACADEMIC ENCOURAGES BUSINESSES TO DITCH 'NAKI' BRANDING
More Taranaki firms should follow the example of a New Plymouth IT company and drop the word "Naki" from their branding, a Māori academic says.
Naki Cloud is changing its name to Our Cloud after Māori iwi approached the firm, saying they found the abbreviation offensive.
Te Wānanga o Aotearoa New Plymouth campus head Dennis Ngawhare said many Taranaki Māori find the abbreviation irritating and disrespectful.
A Google search for the word "Naki" returns the names of dozens of companies that have adopted the abbreviation from earthworks contractors to fishing charters and even a business hiring out bouncy castles......
www.radionz.co.nz/news/te-manu-korihi/386298/maori-academic-encourages-businesses-to-ditch-naki-branding
More Taranaki firms should follow the example of a New Plymouth IT company and drop the word "Naki" from their branding, a Māori academic says.
Naki Cloud is changing its name to Our Cloud after Māori iwi approached the firm, saying they found the abbreviation offensive.
Te Wānanga o Aotearoa New Plymouth campus head Dennis Ngawhare said many Taranaki Māori find the abbreviation irritating and disrespectful.
A Google search for the word "Naki" returns the names of dozens of companies that have adopted the abbreviation from earthworks contractors to fishing charters and even a business hiring out bouncy castles......
www.radionz.co.nz/news/te-manu-korihi/386298/maori-academic-encourages-businesses-to-ditch-naki-branding