Post by Kiwi Frontline on Nov 30, 2019 3:41:03 GMT 12
SUPER RUGBY: CRUSADERS ANNOUNCE NEW LOGO, KEEP NAME
The Crusaders and NZ Rugby today announced the outcome of its brand review, which will see the Christchurch-based Super Rugby franchise retain its name and "reclaim its meaning through a new brand".
The franchise presented its unique brand story to key stakeholders, which includes the introduction of a new logo, inspired by our region and the whakataukī 'mā pango, mā whero, ka oti te mahi.'
Brought together through the substance of our colours, mā pango (the colour of infinite potential) and mā whero (the colour of true leadership). It is the combination of these rich ingredients that defines the Crusaders and our evolved identity.......
www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=12289584
The Crusaders and NZ Rugby today announced the outcome of its brand review, which will see the Christchurch-based Super Rugby franchise retain its name and "reclaim its meaning through a new brand".
The franchise presented its unique brand story to key stakeholders, which includes the introduction of a new logo, inspired by our region and the whakataukī 'mā pango, mā whero, ka oti te mahi.'
Brought together through the substance of our colours, mā pango (the colour of infinite potential) and mā whero (the colour of true leadership). It is the combination of these rich ingredients that defines the Crusaders and our evolved identity.......
www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=12289584