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Post by Kiwi Frontline on Jan 11, 2020 4:11:55 GMT 12
'NOT INTENTION TO OFFEND': WATTIE'S PULLS MĀORI PLACE NAME CAMPAIGN FOLLOWING COMPLAINTSWattie's has cancelled a major campaign after complaints it was making fun of Māori place names and setting back efforts to promote te reo. It comes after research this week argued te reo Māori was on a pathway to extinction unless drastic efforts are taken to save it. The "It's A Kiwi Thing" campaign featured billboards and online ads showing New Zealand towns with Māori names changed to names like Piehia, Frittianga and Wanakebab. It also featured takes on English-derived names including Blenham and Snaglan. The campaign has drawn a backlash however, with proponents of te reo Māori saying it is setting back their efforts to promote correct spelling and pronunciation...... www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=12299512
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