Post by Kiwi Frontline on Oct 5, 2023 5:50:43 GMT 12
FOUR SQUARE LAUNCHES TE REO MĀORI SHOPPING APP RĀRANGI KAI VIA FCB AOTEAROA AND RUN
Launched last year, Rārangi Kai is a shopping list translator web app that takes over 200 everyday essentials in English and then translates them into te reo Māori at the click of a button.
Developed by Four Square supermarkets alongside FCB Aotearoa and RUN, the app has been recently updated to include audio of each kupu Māori, to guide correct pronunciation.
The “voice” of the app, RUN’s Pou Ahurea / Māori cultural director, Ariana Stone, says it is important for the platform to keep growing: “The most rewarding part of this mahi is building on what we created last year. Four Square’s commitment to the kaupapa, and their willingness to make it even more accessible, ensures that it continues to be a useful tool in people’s te reo Māori kete.”....>
campaignbrief.co.nz/2023/10/04/four-square-launches-te-reo-maori-shopping-app-rarangi-kai-via-fcb-aotearoa-and-run/
Launched last year, Rārangi Kai is a shopping list translator web app that takes over 200 everyday essentials in English and then translates them into te reo Māori at the click of a button.
Developed by Four Square supermarkets alongside FCB Aotearoa and RUN, the app has been recently updated to include audio of each kupu Māori, to guide correct pronunciation.
The “voice” of the app, RUN’s Pou Ahurea / Māori cultural director, Ariana Stone, says it is important for the platform to keep growing: “The most rewarding part of this mahi is building on what we created last year. Four Square’s commitment to the kaupapa, and their willingness to make it even more accessible, ensures that it continues to be a useful tool in people’s te reo Māori kete.”....>
campaignbrief.co.nz/2023/10/04/four-square-launches-te-reo-maori-shopping-app-rarangi-kai-via-fcb-aotearoa-and-run/