Post by Kiwi Frontline on Sept 12, 2017 18:05:17 GMT 12
'IT'S TOKENISM': BRAND EXPERT CALLS FOR MORE TE REO POLICE CARS
A New Zealand brand expert has challenged New Zealand Police to make more te reo police cars.
Principal of Voice Brand Agency Jonathan Sagar believes it's time New Zealand stopped making token gestures to the Maori culture and fully adopt te reo words into Kiwis' everyday vocabulary.
Sagar, who is passionate about authentic communication and Maori culture, praised the police for their initiative but hopes it'll lead to long-term change.
"As a country why can't we use Maori names all the time?" Sagar told the Herald.
"Why can't the police permanently change the name 'police' to 'Pirihimana' rather than just do it for Maori language week. If you want a Maori name, have one.....
www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11921468
A New Zealand brand expert has challenged New Zealand Police to make more te reo police cars.
Principal of Voice Brand Agency Jonathan Sagar believes it's time New Zealand stopped making token gestures to the Maori culture and fully adopt te reo words into Kiwis' everyday vocabulary.
Sagar, who is passionate about authentic communication and Maori culture, praised the police for their initiative but hopes it'll lead to long-term change.
"As a country why can't we use Maori names all the time?" Sagar told the Herald.
"Why can't the police permanently change the name 'police' to 'Pirihimana' rather than just do it for Maori language week. If you want a Maori name, have one.....
www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11921468