Post by Kiwi Frontline on Dec 12, 2018 16:07:35 GMT 12
MĀORI HEALTH ADVOCATES SAY ASA LACKS CULTURAL AWARENESS
The Advertising Standards Authority recently decided not to uphold a complaint from public health collective Healthy Auckland Together (HAT) about advertising junk food to children. The complaint was targeted at a YouTube advertisement for Kinder Surprise.
HAT considered the Kinder Surprise advertisement a breach of The Children and Young People’s Code as it is a chocolate bar for children, advertised by child actors and seen by children.
The response by the ASA complaints board included these comments relating to the advertisement being run adjacent to the video clip of ‘Aotearoa’, a reo Māori pop song performed by Māori artists Stan Walker, Ria Hall, Maisey Rika and Troy Kingi. The song was launched during Te Wiki o Te Reo Māori in 2014 and has been viewed 4.6 million times:
"I guess this illustrates what happens when you don’t have enough people with whānau Māori in their lives sitting around the decision-making table," says Janell Dymus-Kurei, General Manager Māori Public Health for Hāpai. "It's an enormously popular song with tamariki Māori - you’d be hard pressed to find a kura kaupapa or kohanga kid who doesn’t know all the words. I guess the complaints board don’t spend enough time with our communities to know that."....
www.scoop.co.nz/stories/BU1812/S00321/maori-health-advocates-say-asa-lacks-cultural-awareness.htm
The Advertising Standards Authority recently decided not to uphold a complaint from public health collective Healthy Auckland Together (HAT) about advertising junk food to children. The complaint was targeted at a YouTube advertisement for Kinder Surprise.
HAT considered the Kinder Surprise advertisement a breach of The Children and Young People’s Code as it is a chocolate bar for children, advertised by child actors and seen by children.
The response by the ASA complaints board included these comments relating to the advertisement being run adjacent to the video clip of ‘Aotearoa’, a reo Māori pop song performed by Māori artists Stan Walker, Ria Hall, Maisey Rika and Troy Kingi. The song was launched during Te Wiki o Te Reo Māori in 2014 and has been viewed 4.6 million times:
"I guess this illustrates what happens when you don’t have enough people with whānau Māori in their lives sitting around the decision-making table," says Janell Dymus-Kurei, General Manager Māori Public Health for Hāpai. "It's an enormously popular song with tamariki Māori - you’d be hard pressed to find a kura kaupapa or kohanga kid who doesn’t know all the words. I guess the complaints board don’t spend enough time with our communities to know that."....
www.scoop.co.nz/stories/BU1812/S00321/maori-health-advocates-say-asa-lacks-cultural-awareness.htm