Post by Kiwi Frontline on Jul 22, 2016 17:38:36 GMT 12
AUCKLAND BREWERY PULLS ITS LEGEND SERIES OFF SHELVES FOLLOWING DEATH THREATS
The Auckland brewery that received death threats over its craft beer range depicting Maori ancestral legends has pulled its product from the shelves.
Birkenhead Brewing Company, this week, received widespread criticism over the collection which depicted Rotorua lovers Hinemoa and Tutanekai.
The situation escalated yesterday, with the company alleging death threats had been made against it staff - a matter which police are currently investigating.
Today it's issued an apology and has pulled its product from shelves around the country while it rethinks its labelling.
"The rule of thumb is you don't ever use ancestral names, particularly on products that are known to be harmful."
She said the line, for anyone wondering where to draw it, was clear - Maori ancestral images should never be used for profit, in particular when it came to harmful products.
Mead said the ancestral legends weren't just part of the past for their descendants.
"It's still very much part of the living culture."
She advised anyone looking to infuse the Maori culture into their product or business to do their research and consult the appropriate parties....
www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11679469
The Auckland brewery that received death threats over its craft beer range depicting Maori ancestral legends has pulled its product from the shelves.
Birkenhead Brewing Company, this week, received widespread criticism over the collection which depicted Rotorua lovers Hinemoa and Tutanekai.
The situation escalated yesterday, with the company alleging death threats had been made against it staff - a matter which police are currently investigating.
Today it's issued an apology and has pulled its product from shelves around the country while it rethinks its labelling.
"The rule of thumb is you don't ever use ancestral names, particularly on products that are known to be harmful."
She said the line, for anyone wondering where to draw it, was clear - Maori ancestral images should never be used for profit, in particular when it came to harmful products.
Mead said the ancestral legends weren't just part of the past for their descendants.
"It's still very much part of the living culture."
She advised anyone looking to infuse the Maori culture into their product or business to do their research and consult the appropriate parties....
www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11679469