Post by Kiwi Frontline on May 22, 2021 4:28:16 GMT 12
'KA KITE COVID' TELEVISION AD TRIVIALISES MĀORI TRADITIONS, IWI GROUP SAYS
Māori communications experts have criticised the Government’s first television ad promoting the Covid-19 vaccine for trivialising sacred Māori traditions, like the hongi and haka.
“Ka kite, Covid”, produced by advertising giant Clemenger BBDO at a cost of more than $800,000, went to air on May 3.
A statement from a collective of 33 iwi communications professionals said the ad would not be well-received by Māori as it didn’t portray its culture authentically…..
www.stuff.co.nz/pou-tiaki/125163200/ka-kite-covid-television-ad-trivialises-mori-traditions-iwi-group-says
Māori communications experts have criticised the Government’s first television ad promoting the Covid-19 vaccine for trivialising sacred Māori traditions, like the hongi and haka.
“Ka kite, Covid”, produced by advertising giant Clemenger BBDO at a cost of more than $800,000, went to air on May 3.
A statement from a collective of 33 iwi communications professionals said the ad would not be well-received by Māori as it didn’t portray its culture authentically…..
www.stuff.co.nz/pou-tiaki/125163200/ka-kite-covid-television-ad-trivialises-mori-traditions-iwi-group-says