Post by Kiwi Frontline on Nov 6, 2022 3:24:47 GMT 12
MĀORI STORIES FILL BILLBOARDS ACROSS AOTEAROA
Māori creative agency Haumi says it’s partnered with one of the country’s largest advertising businesses JCDecaux for Pae Ātea, a campaign to fill over 500 digital billboards with reo Māori, and Māori stories.
The first campaign was last month’s Tuku Whenua which used the billboards in airports, malls, intersections and even the sides of buildings to detail the partnership between Apihai Te Kawau and Governor Hobson, which cemented the partnership between Ngāti Whātua and the crown in 1840.
Watkins says the free advertising space will run through to 2025 at least, and is a natural part of the French juggernaut doing business in Aotearoa......
www.teaomaori.news/maori-stories-fill-billboards-across-aotearoa
Māori creative agency Haumi says it’s partnered with one of the country’s largest advertising businesses JCDecaux for Pae Ātea, a campaign to fill over 500 digital billboards with reo Māori, and Māori stories.
The first campaign was last month’s Tuku Whenua which used the billboards in airports, malls, intersections and even the sides of buildings to detail the partnership between Apihai Te Kawau and Governor Hobson, which cemented the partnership between Ngāti Whātua and the crown in 1840.
Watkins says the free advertising space will run through to 2025 at least, and is a natural part of the French juggernaut doing business in Aotearoa......
www.teaomaori.news/maori-stories-fill-billboards-across-aotearoa