Post by Kiwi Frontline on Jan 25, 2024 3:59:23 GMT 12
MITRE10 CHANGES CULTURALLY INSENSITIVE PRODUCT NAMES
Mitre 10 is changing the names of some bathroom products because they are culturally insensitive.
The home improvement chain's 'Legacy' brand used te reo Māori names for items such as toilet seats, toilet roll holders, robe hooks, grab rails and towel rails.
A video seen by RNZ showed some of these products' packaging had been covered with stickers to replace the Māori with English - a 'Te anau towel ring' had become the 'Ellesmere towel ring', while the 'Karapiro towel ring' was now the 'Clutha towel ring'. What had been known as the 'Kaiiwi toilet roll holder' was now listed as the 'Legacy toilet roll holder' on the company's website.....
www.rnz.co.nz/news/te-manu-korihi/507392/mitre10-changes-culturally-insensitive-product-names
Mitre 10 is changing the names of some bathroom products because they are culturally insensitive.
The home improvement chain's 'Legacy' brand used te reo Māori names for items such as toilet seats, toilet roll holders, robe hooks, grab rails and towel rails.
A video seen by RNZ showed some of these products' packaging had been covered with stickers to replace the Māori with English - a 'Te anau towel ring' had become the 'Ellesmere towel ring', while the 'Karapiro towel ring' was now the 'Clutha towel ring'. What had been known as the 'Kaiiwi toilet roll holder' was now listed as the 'Legacy toilet roll holder' on the company's website.....
www.rnz.co.nz/news/te-manu-korihi/507392/mitre10-changes-culturally-insensitive-product-names