Post by Kiwi Frontline on Jan 26, 2024 6:31:02 GMT 12
Roman Travers: WHAT IS ACHIEVED BY MITRE 10 CHANGING THE NAMES?
The offending now extends to products on the shelf at Mitre 10 stores. The offended took issue with the misuse of Te Reo Māori names being used on several of their products.
Mitre 10’s ‘Legacy Brand’ includes products like the ‘Te anau towel ring' which has quickly become the 'Ellesmere towel ring', while the 'Karapiro towel ring' is now the 'Clutha towel ring'.
Another offender was the 'Kaiiwi toilet roll holder' and is now listed as the 'Legacy toilet roll holder'.
Mitre 10 says that the changes they’ve quickly made intend to make the names more culturally sensitive. They identified mid-last year that these longstanding product names needed to be changed out of respect for te reo Māori. This ‘identification’ presumably came following complaints from those outraged at the use of te reo Māori…..
breakingviewsnz.blogspot.com/2024/01/roman-travers-what-is-achieved-by-mitre.html
The offending now extends to products on the shelf at Mitre 10 stores. The offended took issue with the misuse of Te Reo Māori names being used on several of their products.
Mitre 10’s ‘Legacy Brand’ includes products like the ‘Te anau towel ring' which has quickly become the 'Ellesmere towel ring', while the 'Karapiro towel ring' is now the 'Clutha towel ring'.
Another offender was the 'Kaiiwi toilet roll holder' and is now listed as the 'Legacy toilet roll holder'.
Mitre 10 says that the changes they’ve quickly made intend to make the names more culturally sensitive. They identified mid-last year that these longstanding product names needed to be changed out of respect for te reo Māori. This ‘identification’ presumably came following complaints from those outraged at the use of te reo Māori…..
breakingviewsnz.blogspot.com/2024/01/roman-travers-what-is-achieved-by-mitre.html